A quiet thanks to those who bet early

Not because of the revenue — though at the time, every dollar meant more than you could admit — but because of what it represented.

Belief. Trust. A tiny leap of faith in something that barely existed.

And the ones that stay with you for years? They can’t possibly know what their $49/month meant to you in those early days. Not just financially, but emotionally. Psychologically. Existentially.

When we started IDology — long before it was acquired by GBG — I still remember the thrill of our first ever payment. $0.25. From TigerDirect. That’s it. Just a quarter.

But it could’ve been a million bucks for what it did to our team’s morale.

Everyone who bet on you early, in any form — a first customer, a first hire, a friend who told someone else about what you were building — holds a permanent place in your story.

This one’s for them.

— Magnus